Brand Guidelines

Our real-world learning approach is unlike any other approach in our industry. We must protect this at all costs. We must provide students opportunities to collaborate between majors and work directly on projects for leading creative technologies companies. This hands-on experience not only helps them stay current on industry trends and practices but gives them impressive portfolios employers like to see. Our faculty must have extensive industry experience, have a passion for bringing out each student’s unique giftings and have expertise in the latest techniques used by the entertainment and technologies industry.

We must place a high value on collaboration, innovation, and creativity, empowering the next generation of creative minds to maximize their potential. We’re a private school that must protect the atmosphere that allows us to offer students the one-on-one attention and mentoring they need to grow and excel. We go beyond textbook teaching and get in the trenches, helping and guiding students every step of the way. This mentor-focused approach allows us to make the necessary shifts and enhancements to their curriculum based on their unique talents.

Our physical environment must exude creativity and artistic expression. This is a critical expression for our brand that can’t be ignored. There should be an awe-inspiring impression created the moment you enter our doors. Void of any institutional, corporate trappings, it should be a showcase for creativity and collaboration. It must be a highly engaging space that empowers students to freely express and fully develop their technical and creative giftings, values, and ideas.

We must continually embrace every student’s inner nerd because that’s the essence of our culture. Nobody will feel like an outcast here. We must always make sure the culture at USV fosters community and inclusiveness. Here, students feel accepted, noticed, and a part of a quirky, like-minded nerd herd that thrives on art, animation, gaming, music, fantasy, fiction, and anything techie. We also must provide ongoing mentorship programs, student-led events, clubs, and townhall meetings where faculty and students come together to offer ideas that strengthen our culture.